From Border to Border
Our vast line of poultry products is managed by an aggressive sales and marketing team that is supported by a fleet of more than one hundred vehicles, thereby insuring the most complete national coverage within the food industry.
To accomplish this purpose, we manage a Geographic Information System, wish help us as an excellent tool to optimize the sales distribution routes, improving our operational efficiency and service.
By properly combining human resources, high quality products, advanced technology and distribution strength, we are daily building the leadership of the market, which consolidates us as model for the agribusiness at national and international level. Because of this, we have implemented the use of the PDA (Personal Digital Assistant), which allows us to carry out the mobile billing through sales and to multiply the productivity of the salesmen. Likewise, with this tool we can carry out an integral and automated business management, optimizing processes such as ordering, billing, inventory, billing and settlement for the benefit of the company and our clientele.
Our integration as Poultry breeders, the aggressive management vision and the vital support of human resource strengthen each day our leadership position in the market. This is the successful combination that since 1954 turned a small poultry project into the current company, with the responsibility to provide the Panamanian people with the protein source most affordable to their purchasing power.